Soapbox: The challenges of CTV ad targeting - Marketing Land
https://feedxmedia.blogspot.com/2020/02/soapbox-challenges-of-ctv-ad-targeting.html
The guesswork to hone in on the right viewers in the home at scale, along with dynamically changing IP addresses, have marketers frustrated by the state of CTV.
from Marketing Land - Marketing News & Management Insights
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