Driving marketing at scale: Moving from a decentralized to centralized model

The classic conundrum of when to centralize or decentralize marketing functions continues to challenge marketing leaders, especially those in fast growth companies.


from MarTech - Marketing Strategy, Marketing Technology, Marketing Transformation

Related

Have we hit bottom yet? What new earnings reports say about COVID's impact on digital advertising - Marketing Land

The hit in mid-March was sudden and dramatic, but there appear to be signs, including from media buyers, that the worst is over. from Marketing Land - Marketing News & Management Insights Read...

How personalization helps marketers humanize their brand and break though the noise - Marketing Land

Aprimo CMO says marketers are currently struggling with what he calls "digital sameness" -- where everyone is doing the same thing online. from Marketing Land - Marketing News & Management Ins...

Google removed 2.7 billion bad ads, nearly 1 million ad accounts in 2019 - Marketing Land

This year,the company says it has removed "tens of millions" of COVID-19 related ads. from Marketing Land - Marketing News & Management Insights Read The Rest...

Post a Comment

emo-but-icon
:noprob:
:smile:
:shy:
:trope:
:sneered:
:happy:
:escort:
:rapt:
:love:
:heart:
:angry:
:hate:
:sad:
:sigh:
:disappointed:
:cry:
:fear:
:surprise:
:unbelieve:
:shit:
:like:
:dislike:
:clap:
:cuff:
:fist:
:ok:
:file:
:link:
:place:
:contact:

Hot in weekRecentComments

Hot in week

Recent

Conversion optimization platform buyer's guide | MarTech

Conversion optimization platform buyer's guide featuring an overview, vendor listings and analysis. from MarTech

Regulations and Compliance News, Trends and How-To Guides | MarTech

Get the latest Regulations and Compliance news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists. from MarTech

Search marketing news, trends and how-to guides | MarTech

Search marketing news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists. from MarTech

Customer data platform (CDP) buyer's guide | MarTech

Download the latest Customer data platform (CDP) buyer's guide featuring an overview, vendor listings and analysis. from MarTech

Marketing automation buyer’s guide | MarTech

Download the latest Marketing automation buyer’s guide featuring an overview, vendor listings and analysis. from MarTech

Comments

item