What you need to know from Google Marketing Live

Here's a recap of the marketing news from Google's annual event, including Automation, Performance Max, YouTube Shorts and more.


from MarTech

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How personalization helps marketers humanize their brand and break though the noise - Marketing Land

Aprimo CMO says marketers are currently struggling with what he calls "digital sameness" -- where everyone is doing the same thing online. from Marketing Land - Marketing News & Management Ins...

Google removed 2.7 billion bad ads, nearly 1 million ad accounts in 2019 - Marketing Land

This year,the company says it has removed "tens of millions" of COVID-19 related ads. from Marketing Land - Marketing News & Management Insights Read The Rest...

Digital transformation is no longer a buzzword. It's an imperative. - Marketing Land

The coronavirus outbreak has forced companies to pivot their entire business model, with many having to launch digital initiatives with little time and few resources. from Marketing Land - Marketi...

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