Using analytics to optimize marketing spend and drive sales
https://feedxmedia.blogspot.com/2022/05/using-analytics-to-optimize-marketing.html
CarMax maps out their growing omnichannel marketing analytics strategy.
from MarTech
Post a Comment
Hot in week
-
Jambo’s integration of omnichannel ABM capabilities is a first events platform. from MarTech
-
Marketing privacy news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologist...
-
NFTs and crypto crash the party on game day and boost awareness week over week in the lead up. from MarTech
-
Outcome-driven leaders focus on analyzing results as related to defined business goals, rather than individual productivity, arbitrary dead...
-
CDPs help orgs collect and centralize valuable customer data as more comes in through engagement and testing. from MarTech
-
While some are skeptical about the attribution narratives derived from touchpoint data, others insist that measuring marketing is a must. ...
