IAB Tech Lab finalizes first addressability solution
https://feedxmedia.blogspot.com/2022/02/iab-tech-lab-finalizes-first.html
Seller Defined Audiences are based on publisher-side first-party data.
from MarTech
Post a Comment
Hot in week
-
Jambo’s integration of omnichannel ABM capabilities is a first events platform. from MarTech
-
Marketing privacy news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologist...
-
NFTs and crypto crash the party on game day and boost awareness week over week in the lead up. from MarTech
-
Outcome-driven leaders focus on analyzing results as related to defined business goals, rather than individual productivity, arbitrary dead...
-
CDPs help orgs collect and centralize valuable customer data as more comes in through engagement and testing. from MarTech
-
While some are skeptical about the attribution narratives derived from touchpoint data, others insist that measuring marketing is a must. ...
