Microsoft to acquire Xandr, delivering a global ad solution to digital advertisers
https://feedxmedia.blogspot.com/2021/12/microsoft-to-acquire-xandr-delivering.html
This deal, along with a partnership with open RTB platform Taboola, provides more options for marketers to run effective digital campaigns in the post-cookie world.
from MarTech - Marketing Strategy, Marketing Technology, Marketing Transformation