How to decide if you need an account-based marketing platform
https://feedxmedia.blogspot.com/2021/11/how-to-decide-if-you-need-account-based.html
Understanding your current marketing processes, knowing how to measure success and being able to identify where you are looking for improvements, are all critical pieces of the ABM tool buying process.
from MarTech - Marketing Strategy, Marketing Technology, Marketing Transformation
