What is a customer data platform or CDP and why are so many marketers talking about them?
https://feedxmedia.blogspot.com/2021/09/what-is-customer-data-platform-or-cdp.html
With pandemic concerns spurring the movement of customer interactions – both B2B and B2C – to digital channels, marketers are increasingly interested in technologies that collect data from those interactions, unify them, deliver insights and enable campaign orchestration.
from MarTech - Marketing Strategy, Marketing Technology, Marketing Transformation
