iOS 15 is out, but marketers can shake off the loss of email open rates
https://feedxmedia.blogspot.com/2021/09/ios-15-is-out-but-marketers-can-shake.html
This is not a channel-ending event for email, Tactically, opens fueled automations and inferring intent. But strategically, we know deep down in the confessional at the Marking Automation church that the open rate (for the most part) doesn't mean crap. Clicks and associated behavior on the website are better indicators of intent.
from MarTech - Marketing Strategy, Marketing Technology, Marketing Transformation
