Is there a right way to buy marketing technology? (Short answer: Yes!) - Marketing Land
https://feedxmedia.blogspot.com/2020/03/is-there-right-way-to-buy-marketing.html
Selection teams should focus on their own user stories rather than generic vendor reference implementations. MarTech West speaker Tony Byrne will host a workshop on purchasing strategies April 15.
from Marketing Land - Marketing News & Management Insights
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