MarTech Overtime: Why a marketing data re-architecture creates more agile marketing - Marketing Land
https://feedxmedia.blogspot.com/2019/10/martech-overtime-why-marketing-data-re.html
During MarTech East, Jonathan Roman outlined why we must consider all areas of the organization, not just the marketing team when adding to a martech stack.
from Marketing Land - Marketing News & Management Insights
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