Facebook app marketers: Make sure your apps are set to Live Mode - Marketing Land

Starting October 23, apps set to Development Mode will not be able to access certain levels of data connected to users interacting with the app's integrations (such as Pages or ad account information).


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Soapbox: What if I told you PDF’s biggest moment is yet to come? - Marketing Land

Opening PDFs in-browser has become the new norm, offering new ways to target and measure using this format. from Marketing Land - Marketing News & Management Insights Read The Rest...

Soapbox: Brand authority is the most underrated marketing goal - Marketing Land

A customer will nearly always choose a brand they’ve consistently seen as an authority over a brand that impressed them once. from Marketing Land - Marketing News & Management Insights Read Th...

Amazon and digital commerce top traditional retailers in satisfaction scores - Marketing Land

However most "internet retailers" in the study also operate brick-and-mortar stores. from Marketing Land - Marketing News & Management Insights Read The Rest...

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